Brand Directory: Nivada
Nivada, a Swiss watch company that was founded in the town of Grenchen, Switzerland in 1879. They saw success after World War II, producing a series of watches. Nivada was unable to sell under their own name in the United States after the threat of a name-similarity lawsuit by Movado. They decided in the US market to use "Croton" or "Nivada Grenchen" instead. In 2018, two entrepreneurs in watchmaking, Guillaume Laidet and Remi Chabrat, decided to revive the NIVADA brand with its original legacy.