Cartier Santos Demoiselle Ladies 20mm 2698
Ref: 2698

Points of Mention

This watch is sold with Cartier Pouch but no Cartier paperwork. The watch comes paired with its original Cartier bracelet with a signed Cartier hidden butterfly-style deployment clasp, the watch will fit up to a 6.5inch wrist. The watch is from Circa. 2010s and is sold in worn condition, but overall great condition as you can see with very few hairline scratches. The watch comes with our 12-Month Warranty.

The Watch

Here we have an elegant Cartier Santos Demoiselle Ladies 2698 with a 20mm stainless steel case, and the slender gently curved lugs perfectly support the flowing bracelet, polished surfaces are expertly finished. On the right side, a heptagon crown protected by crown guards with a blue spinel cabochon inset. The fluid lines of the case perfectly incorporate the subtly curved sapphire crystal, a striking white dial with large printed Roman numerals that radiate around the inner minute track, like the Paris roads, radiating from the Arc de Triomphe, and elegant slim steel thermally blued sword hands complete this beautiful dress watch, at 12 o’clock we have the Cartier motif. On the reverse, a screwed-down case back with Cartier engraved on it, inside a Quartz movement. The watch comes fitted on its 12mm 5-link polished stainless steel bracelet with a hidden butterfly clasp and the watch comes with a Cartier Service pouch and no Cartier paperwork.

Personal Note

The Brand

In 1847 Louis-Francois Cartier founded Cartier in Paris, France. He quickly established himself within the aristocracy of society. In 1903 he created their first men's wristwatch, inspired by his pilot friend Alberto Santos-Dumont, who called it the Santos.  In 1907 Cartier began a partnership with Edmond Jaeger of the pre-eminent watch brand Jaeger-LeCoultre. Jaeger agreed to become the exclusive supplier of watch movements for Cartier. In 1917 they debuted the Tank. Their watches were so popular that copies soon appeared to counteract this. Cartier introduced reference numbers to each watch. In 1919 they introduced the Tank which was inspired by the robust American tank used in the first world war. It has been famously worn by many over the years including Andy Warhol, Alain Delon, Clarke Gable, Catherine Deneuve and Duke Ellington. The early watches were all handmade in France, with movements by Jaeger. In 1972, a group of investors led by financial wizard Joseph Kanoui bought the company. In 1973 we saw the first “Must de Cartier” boutique opened in Biarritz, followed by one in Singapore. During the 1980s they acquired several non-jewellery businesses such as Beaume et Mercier in 1988 and Piaget and Alderbert in 1989. During the 1980s they acquired several non-jewellery businesses such as Beaume et Mercier in 1988 and Piaget and Alderbert in 1989.