2024 Studio Underd0g Guacam0le ST1901B 38.5mm

Here we have a fun 2024 Studio Underd0g Guacam0le ST1901B released by founder Richard Benc as a humorous reaction to the many copies/ homages hitting the market rather than hitting the numerous Chinese brands with legal action. The Av0Cado and Guacam0le models were offered for only 9 hours on the 8th May and wouldn’t be repeated. Featuring a polished and brushed 38.5mm stainless steel case with elegant tapered curved lugs. Its brushed flanks lead to a lug-to-lug length of 44.5mm and a case thickness of 13mm, giving the watch an impressive wrist presence. We have the signed crown and the polished chronograph pushers on the right side. The bevel-edged stepped polished smooth bezel holds a double-domed sapphire crystal above the striking, characteristic, fun, colourful dial. Made up of 2 layers: a satin sandblasted base layer and a coarse-textured green gradient centre layer that graduates from a pale green in the centre to a darker green outer edge. An outer Tachymetre is precisely printed against the dark green-coloured layer. The hour indices are an attractive applied round black disc; at 3 o’clock, a ‘Big Eye’ 30-minute register made up of varied hues of green-coloured segments and a white hand; at 9 o’clock, the snailed small second register in pale green with a concentric circular pattern. The slender black sword hands are filled with Super-LumiNova C3, complemented by a black chronograph hand. Text is precisely applied with the bold Studio Underd0g motif sitting proudly off-centre, BiCompax 1901 and ‘Assembled in Great Britain’. The combination of colour and textures makes this Bi-Compax a pleasure to wear. On the reverse is a screw-down exhibition sapphire crystal case back, inside a manually wound Seagull ST1901B, 21 jewels, beating at 21,600 beats per hour, column wheel chronograph with a swan neck regulator. Its simplicity in Geneva strips and blued screws decoration adds interest both front and back to this watch. The watch comes fitted on its original 20mm Strap Tailor leather strap and signed pin buckle and comes with its Studio Underd0g presentation box and papers.

This watch is sold with its original Studio Underd0g box, travel pouch and paperwork. It comes paired with its original 20mm Strap Tailor leather strap and signed pin buckle. The watch is from Circa. 2024 and is in lightly worn condition, as you can see from the photos. It comes with our 12-Months NON-Waterproof Warranty.

As a brand, what do you do when clear copies of your watches begin to unashamedly appear on the market? Slap them with legal action? Richard Benc of Studio Underd0g decided to recopy the copy and came up with The Av0Cado and Guacam0le models. A brilliant idea which won't be repeated and was offered for only 9 hours on the 8th May. This is the Guacam0le model with that wonderful dial and powered by the Seagull ST1901, which is visible through the exhibition case back. I would not hesitate to add this watch to your collection today. It is not only an impressive piece of marketing, but it is also thankfully an impressive watch too!

Reference : Guacam0le
Movement : Manually Wound Seagull ST1901B
Age : Circa. 2024
Year : 2024
Case Size : 38.5mm
Case Thickness : 13mm
Lug to Lug : 44.5mm
Lugs : 20mm
Condition : Pre-Owned
Box and Papers : Box & Papers
Case Material : Stainless Steel
Warranty : 12-Months NON-Waterproof Warranty
The wrist model's wrist size is 7inch

Richard Benc, the founder of Studio Underd0g studied product design at the University of Nottingham. He then began working in the watch industry for over five years where he worked on many designs. The concept of the brand, Studio Underd0g, was founded in March 2020 whilst the UK was still under lockdown due to COVID-19, a funky design and colour combination was the way to go. The brand was officially launched in March 2021. The brand name came about as he saw himself as a small fish in a large sea with much bigger ideas and aspirations. He replaced the small “o” in Underdog with a “0”, which is now part of their brand identity. Inspired, he created a fun and playful watch, using colour, textures and design cues to create a design that stands out from the crowd. Releasing three series of watches as well as some special additions, each with its own unique design. 01Series is a selection of two pusher chronographs with quirky colourful dials, 02Series is a selection of colourful lumed dial, field style watches, and 03Series is monopusher chronographs. The special additions include collaborations with brands like Moser & Cie and Fears, partnerships with perpètuel Gallery Dubai and Andrew McUtchen aswell and multiple models and piece uniques sold with proceeds going to multiple charity organisations. These watches are assembled in the UK, and working together with British companies, The Strap Tailor and Horologium, and Studio Underd0gs are assembled in the UK.