Here we have a 2021 SevenFriday W1/01 "BLADE" Automatic with a 50mm polished and brushed stainless steel square cushion style case, industrial power tools inspire its distinctive design and have two protrusions on the left side, where you will find the buttons to release the strap, a departure from their usual 60s TV-shaped cases. A lug-to-lug length of 46.5mm and a case thickness of 15mm give the watch an impressive wrist presence. On the right side is a signed crown with deep knurling for extra grip and recessed into the side of the case. A domed hardened K1 mineral glass AR coated sits above an open dial which is made up of 5 layers, 1st layer is a honeycomb textured plate, and at 7 o’clock open balance wheel, 2nd layer has the printed “Automatic” followed by its model number, small seconds red arrow, and a night/day indicator, 3rd layer has a large yellow “H” for Hour and a pointer indicating the hour disc direction, 4th layer is made up of three arms “Seven Friday” at 3 o’clock and polished screws secure the other two arms in keeping with the power tool aesthetic, in the centre we have the silver hour disc with a serrated edge, a large skeletonised steel minute hand tipped with luminance and finally the 5th layer has the yellow minute chapter ring with a red 60. Between the 4 and 5, we have the black small seconds with yellow Arabic numerals and at 9 o’clock a yellow and red disc showing day and night completes this dynamic industrial-designed timepiece. On the reverse, a screwed-down case back, specifications, SevenFriday embossed on it, and an NFC Chip used with the SevenFriday App to register your watch, inside the automatic Miyota 82S7, 21 jewels, 21,600 beats per hour. The watch comes paired with a 28mm SevenFriday black calf leather strap and the watch comes with its SevenFriday booklet.