Formerly known as the La Generale Watch Co. it was founded by Louis Brandt in La Chaux-de-Fonds in 1848. In 1903 they renamed the company Omega until 1982 when they officially changed their name to Omega SA. They are part of the Swiss Swatch Group.
Omega first applied "Genève" to its 30mm dress watch dials in 1953. This was to celebrate records set by their watches at the Geneva Observatory. By 1967 the name was put on many more models. They used the same high-quality movements as found in the Seamaster and Dynamic models. They were targeted towards the younger generation by using textured dials and represented a more value-orientated range. The Calvin factory in Geneva closed in 1972 and the name "Genève" finally disappeared on their dials in 1979. During this period the "Genève" models accounted for 60% of all Omega sales.
Talking of textured dials, our rare dialed 1969 Omega "Genève" has a 35 mm stainless steel case with polished surfaces and slightly curved lugs for a comfortable fit on the wrist. A signed crown sits on the right side with a pull date set at its 2nd position which changes when you pull it. In its 1st position, you change the time. When the crown is pushed in you are able to wind the movement if you wish. Its polished beveled bezel holds a domed crystal. This rare silver dial has a texture that reminds us of the shimmering surface of brushed Aluminium as you move your wrist it catches and plays with the light in a mesmerizing way. Flashing silver, greys, and blues. The applied steel indexes have a lume pip marking the hours. Thin baton hands have lume infill while the sweeping second hand is a fine needle. At 3 o'clock we have a date window. On the reverse a screw-down case back. Inside an Automatic Omega Cal. 565 24 Jewels 19,800 Beats per hour. Fitted on an 18mm quick release leather strap.
Points of Mention
This watch is sold as "Watch Only" and therefore comes with no original Omega box or original Omega paperwork. The watch comes paired on an aftermarket grey leather strap with quick release. The watch is from Circa. 1969 based on the serial numbers on the movement. The watch has been professionally polished, new crystal and movement service so comes with our 12-Months NON-Waterproof Warranty.
The moment I saw this dial I had to own it! I have always had an affection for unusual dials and this Geneve certainly features an unusual dial, it is almost like a mixture of a textured and linen dial combined. Plus the condition of the dial and hands is incredible, all original and still featuring its original lume which has evenly aged slightly adding even more charm! This is priced incredibly fair and I suspect won't hang around for long.