Achilles Ditesheim at the age of 19 founded LAI Ditescheim & Freres SA in 1881. With the help of 6 watchmakers, he built a workshop in the small village of La Chaux-de-Fonds, Switzerland. In 1905 he renamed the company Movado meaning “always in motion” in the international language of Esperanto. In 1947 Nathan George Horwitt created the single dot watch dial. In 1960 Horwitts original design became the first watch dial ever to be accepted by the Museum of Modern Art, New York. In 2017 Movado Group purchased the OliviaBurton brand based in London. It is one of the fastest-growing fashion watch and jewellery brands in the UK. October 2018 Movado Group acquired MVMT who specialise in selling quartz watches, sunglasses and jewellery. The Movado Group also owns Concord, Ebel.
We have here a 1953 Movado Calendoplan first introduced in 1950. Thick 9ct gold 33.5mm round case made in Birmingham by A.L.Dennison in 1953 as per the hallmarks. The case gently curves toward the elegant lugs. A lug to lug length of 40mm ensures a comfortable fit on the wrist. At 10.5mm thick the watch has a classic profile. On the right side a crown and just underneath at 4 o’clock, you have a pusher for the date. A polished chamfered bezel holds a domed crystal. The white dial has applied gilded Arabic numerals and faceted spearhead indexes. At 3 o’clock a date window that can be adjusted using the pusher at 4 o’clock. The hour and minute hands are tapered Alpha shaped. At 6 o’clock a sub-seconds with the engine turned detailing. On the reverse a snap-on case back. Inside a Manually Wound Movado Cal. 128, 15 Jewels, 18000 beats per hour. Fitted on an 18mm genuine Lizard strap.
Points of Mention
This watch is sold as "Watch Only" and therefore comes with no original Movado box or Movado paperwork. The watch comes paired with a genuine lizard strap. The watch is from Circa. 1953 and is in worn, vintage condition. As you can see from the photos the watch is in overall great condition for the age, however, original attributes and beautifully preserved. The watch comes with our 12-Months NON-Waterproof Warranty.
The moment I saw this Movado I immediately knew I had to get this watch in for stock, truly stunning condition and an objectively rare watch as it is likely the very first Movado to feature a date complication. The dial is stunning and just overall I believe this watch is a hidden gem within the vintage world.