Rotary Watches Ltd was established at La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. By the 1920s family members, Georges and Sylvain Dreyfuss began importing Rotary watches to Britain to become the company's most successful market.
This 1930s Rotary Deluxe has a 22mm stainless steel Tonneau case. Its faceted edged lugs with geometric angles curve over your wrist. A lug to lug length of 39mm and a thickness of just 8mm ensures a comfortable fit. The brushed surfaces have crisp edges. A slightly domed crystal sits above an even patina dial. A minute track is perfectly painted with the hint of Radium on the numerals marking the hours, at 6 o’clock a sub-seconds register. Stubby syringe hands have Radium infill. Quintessentially Art Deco in its appearance, you are whisked back to the great days of prosperity and excitement before the ominous start of the second world war. On the reverse, a slightly curved screwed in case back. Inside a Manually Wound ETA Cal. 765, 17 Jewels, 18,000 Beats per hour. Fitted on a 14mm ribbed bracelet.
Points of Mention
This watch is sold with its original bakelite Rotary box, no paperwork is present. The watch comes paired with a bonklip style bracelet from the same period. The watch is from the 1930s and is in worn, vintage condition with signs of age and wear showing. The watch comes with our 12-Months NON-Waterproof Warranty.
If you know me, you know I adore vintage "Tank" style watches, this Rotary just ticks all the boxes for me! It is beautifully sized on the wrist, the dial is original, and features all the charm you'd hope for on a watch that's 90+ years old. Whilst not for everyone, this will certainly make someone very happy, that is what it's all about!