Brand Directory: Zenith

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Zenith was founded in 1865 by 22-year-old watchmaker Georges Favre-Jacot. Their manufacturing was based in Le Locle Switzerland. Famous Norwegian explorer Roald Amundsen, who was the first person to reach the South Pole in 1911 and the North Pole in 1926, wore Zenith watches on his expeditions. In 1999 Zenith was purchased by LVMH  (Moët Hennessy Louis Vuitton) joining brands like TAG and Hublot. Zenith is one of the only Swiss manufacturers to still produce their own in-house movements. Their most recognised movement is the El Primero; it was released in 1969, went into production in 1975 and was re-issued in 1986.