Brand Directory: TUDOR S.A

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The Tudor trademark was first registered in 1926 by Swiss watchmaking company “Veuve de Philippe Hüther” on behalf of Hans Wilsdorf, the founder of Rolex watches. Wilsdorf took it over himself in 1936. Just after the second world war, Hans Wilsdorf Founder of Rolex knew that the time had come to expand and give the Tudor brand a proper identity of its own. The Tudor Rose started to appear on their dials from this time.

Thus, on 6 March 1946, he created the “Montres TUDOR S.A.” company, specialising in models for both men and women. Rolex guaranteed the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.  In 1948 we saw the first Tudor specific advertising. A few years later they introduced the TUDOR Oyster Prince in 1952. Hans Wilsdorf allowed Tudor to use their waterproof Oyster case and the original self-winding Perpetual ’rotor’ movement. This was an exclusive arrangement that benefitted both brands. 

Development soon commenced with the introduction of the TUDOR Oyster Prince Submariner, reference 7922 in 1954. This watch was quickly adopted by the French Navy in 1956.

Building on their reputation of robustness in 1961 the Rose was replaced by the shield. Later in 1969, we saw the design changes in Ref. 7016 where for the first time square indexes and angular hands nicknamed “snowflake” allowed for a greater amount of lume to be applied this was appreciated by the divers of the French Navy. Today these innovations can be seen in the Black Bay and Pelagos collections. In 1971 Tudor introduced the Oysterdate chronographs nicknamed “Monte-Carlo” due to it resembling a roulette wheel. Celebrating their 50th anniversary in 1996. In that same year, Tudor decided to shed Rolex signed components such as the cases, crowns and bracelets in favour of Tudor branded ones. Today Tudor use their in-house movements developed initially in 2015 in collaboration with Breitling.