Brand Directory: Tiffany & Co.

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Founded in New York City in 1837 as a "stationery and fancy goods emporium", Tiffany & Co. (initially Tiffany, Young & Ellis) began selling watches in 1847.

Charles Lewis Tiffany installed a statue of the mythological Atlas holding a clock is set above the 5th Avenue store’s entrance and becomes a landmark for setting watches.

In 1854, Tiffany signed an agreement with Patek Philippe becoming the first retailer in America to carry the exclusive timepieces.

In 1868, Tiffany introduced what is usually considered as America’s first chronograph, the split-seconds Tiffany Timer used for engineering and scientific purposes, as well as sporting events.

In 1874 the company built its watchmaking expertise factory in Geneva, Place Cornavin.

The building was later sold to Patek Philippe which continued to produce movements for Tiffany watches at this location.

In 1903 Tiffany chief gemologist George Kunz patented a luminescent green paint based on some studies attributed to William J. Hammer who mixed radium with zinc sulfide.

This paint started to be used on dials for numerals and hands to make them readable also in poor light conditions.

in 1940, just above the entrance of the iconic flagship at 727 Fifth Avenue. With the Atlas clock in its place,

A watch that retains a special place in Tiffany’s watchmaking history is the gold calendar watch given to U.S. President Franklin D. Roosevelt in 1945 as a birthday gift.

To celebrate this iconic clock, in the 1980s Tiffany & Co. introduced the Atlas wristwatch featuring an hour track of polished Roman-numeral markers in high relief. In 1995, a full Atlas collection, outfitted with the same Roman numeral motif, was born for both men and women.

2007 Swatch and Tiffany & Co. announced a partnership to develop and sell timepieces.

2011 Court cases follow and Tiffany takes its watchmaking in-housE

November 24, 2019, LVMH group acquires Tiffany & Co.for a whopping $16.2 billion