Brand Directory: Sekonda

Sekonda was founded in the UK in 1966. It was initially imported from two of the oldest watch factories in Russia: the Soviet’s first manufacturer of watches and movements, the First State Watch Factory was established in 1930; and Russia’s oldest factory, the Petrodvorets Watch Factory was established in 1721. They produced the Poljot and Raketa watches, respectively. These Poljot and Raketa watches were rebranded to bear the Sekonda name. When the quartz movement took hold in the 1970s Sekonda took it as an opportunity to move its manufacturing process to Hong Kong. Therein, it was able to develop more stylish watch designs. By 1988, Sekonda was already the leading watch brand in the UK; and it continued to be so because of the company’s commitment to expansion and innovation of timepieces.  

Since 1998 the watch industry has seen steady growth as more fashion watch brands have emerged. As a result, they saw a decrease in the market shares of each watch brand. Sekonda realised that it has to come up with a plan to once again keep its top position in the watch market. By 2004, the Seksy watch line was created to achieve this. Partnered with vigorous marketing, Seksy lady's watches quickly became bestsellers. Sekonda is still designing an innovative and stylish timepiece equipped with reliable movements and at reasonable prices. They have also maintained outstanding customer service. With these, Sekonda has become a global watch brand and is still one of the most well-known brands in the UK. .Owned by Time Products who also own Accurist.