Brand Directory: Richard Mille

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Richard Mille is a Swiss brand based in the town of Les Breuleux, in the Canton of Jura. After studying marketing in Besançon, Richard Mille (born 13 February 1951, in Draguignan, France) started work at Finhor, a local watchmaking company in 1974. The company was bought by Matra in 1981 and Richard Mille rose to manage Matra's watchmaking business, which then included the brands Yema and Cupillard Rième. Matra's watchmaking business was sold to Seiko, who Mille left in 1992 to start a watchmaking business for jewellery firm Mauboussin. In early 1999, Richard Mille and Dominique Guenat drew up their plans and the basis for the Richard Mille brand, in partnership with Guenat S.A. Montres Valgine and APR&P (Audemars Piguet, Renaud et Papi). During the next two years, they created their brand image, combining the worlds of cars, aeronautics and sailing with the high-tech aspects of innovation, resistant materials and accuracy. Soon after designing the future Richard Mille watches and subjected them to rigorous reliability and precision testing. Dominique Guenat and Richard Mille then founded Horométrie SA – their operating company for the new Richard Mille brand which was registered on 23 October 2001 in the Swiss registry of commerce. They then later founded the Richard Mille watchmaking brand in collaboration with Swiss manufacturer Audemars Piguet, who seeing their success became a Richard Mille shareholder in 2007.

After three years of research and prototypes, the Richard Mille brand presented its first watch, the RM 001 Tourbillon at Baselworld in 2001, the world watch and jewellery show held in Basel, Switzerland. Since 2010, Richard Mille has sponsored Rafael Nadal, the Spanish tennis player. On 27 September 2018, Richard Mille announced it would be withdrawing from the Salon International de la Haute Horlogerie (SIHH) in Geneva after the 2018 edition, joining its shareholder Audemars Piguet, as the show was no longer relevant to the brand's distribution strategy.

In October 2018, Richard Mille opened its largest store in New York. It is the brand's sixth store in the United States.

 

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