Brand Directory: Parmigiani Fleurier

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Parmigiani Fleurier was founded in 1996 by Michel Parmigiani in Val-de-Travers in Fleurier, Switzerland. The idea goes as far back as 1976 when he restored antique watches where he built a knowledge base of historical mechanical timepieces. All Parmigiani Fleurier watches are built by hand, taking up to four hundred hours to put together; they are built using only precious materials. In 2006, their Bugatti 370 timepiece was awarded the "Watch of the Year" by the Japanese Press. The watch is based on the Bugatti Veyron supercar. Their first Bugatti watch was given to car enthusiast Ralph Lauren.


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