Brand Directory: Panerai

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In 1860 Giovanni Panerai opened his watchmaker's shop in Florence: it wasn't only a shop and workshop but also served as the city's first watchmaking school, Officine Panerai's was born. The shop later moved to its current location in the Palazzo Arcivescovile in Piazza San Giovanni, Italy, changing its name to "Orologeria Svizzera" at the beginning of the twentieth century.