Brand Directory: Majestic Watch Co

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Majestic Watch Co was a trading name of Wittnauer & Co. In 1872 at just sixteen years old, Albert Wittnauer moved from Switzerland to New York to work for his brother-in-law, Eugene Roberts. Eugene ran a watch importing business that was focused on high-end pieces such as Vacheron & Constantin and Jaeger LeCoultre. Albert had a vision of creating his own watch brand that would suit the American market: his idea was to create an affordable Swiss watch that was still of high quality but at a lower price. In 1880 the first Wittnauer watches were being made. In that same year, F. Eugene Roberts & Co became the exclusive seller for Longines in America, this partnership would last nearly 125 years. In 1890 Eugene honoured Albert by naming his new venture "A. Wittnauer Company". The business was an instant success and attracted watchmakers from around the world to join them such as Ferdinand Haschka who became the head watchmaker for Tiffany & Co and Charles Johns who created a perpetual calendar chronometer that was shown to the world in 1939 World's fair. Sadly by 1916, the brothers had passed away and the company was left to their sister Martha. She became the first woman C.E.O of a watch company in America. She had no prior experience but still led the company for 20 years., The name Majestic on a watch dial was registered by them in New York in 1907.

The trade name Majestic Watch Co was registered in 1927.