Brand Directory: Le Jour

Le Jour was a French distributor during the 1960s. Yema used the brand to introduce its watches into the USA. They produced many watches and chronographs with the help of Heuer using quality Swiss Valjoux movements. During the 1980’s quartz revolution, like many other European watch bands, Le Jour soon went out of business. Roll on 30 years, and the brand has been revitalised with authorised dealers across the world. They were producing many watches taken from their heritage such as the MK1 001 a modern re-issue of the classic chronograph 7203 with its barrel-shaped case and fitted with a Valjoux 7750 movement.