Brand Directory: Laco

← Back to brand directory

Laco was founded in 1925 by Frieda Lacher and Ludwig Hummel in Pforzheim, Germany under the name Lacher & Co. Towards the end of WW2 the RAF bombed the city devastating the businesses and homes of the population.

Under the USA “Marshall Plan” the city was able to rebuild itself and Laco built a 5 story factory that specialised in pilot watches. In 1961 the company was sold to Timex and managed to survive the Quartz crisis of the 1970s today still produces pilot themed watches.