Brand Directory: Juvenia

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In 1860, Jacques Didisheim, a descendant of an Alsatian family, founded a watchmaking workshop in Saint-Imier, Switzerland.  Juvenia is named after his wife. Several years later, the manufacture was re-established in La Chaux-de-Fonds, this was an ideal location for developing the brand. In 1880 they became one of the first watchmaking houses to make ladies watches. 1908 saw the introduction of a range of extra-flat movements which they manufactured in-house. In 1914 they showcased at the Swiss National Exhibition the world's thinnest watch at that time. It measured 9.5 mm in diameter and 2.5 mm in thickness. Over the years they have become famous for original and avant-garde designs. Their success continued with the opening of 2 Boutiques in Shanghai and Beijing in 2009.