Brand Directory: Heuer Watch Company

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Edouard Heuer founded The Heuer Watch Company in 1860 in St. Imier, Switzerland. Edouard invented the oscillating pinion which is still used in today's chronographs. In 1963 Jack Heuer designed the Carrera. With the assistance of Willy Breitling they shared the development costs for the Calibre 11 in 1969 the first self winding chronograph. Heuer was purchased by the TAG Group in 1985 changing their name to TAG Heuer. Later TAG Heuer was bought by Louis Vuitton Moet Hennessy (LVMH).


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