Brand Directory: Eterna

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Eterna was founded in Grenchen, Switzerland in 1856 by Josef Girard and Urs Schild. Jointly founding the famous Ă©bauche factory.

The company was formerly known as Schild FrĂ©res, starting out by producing ladies’ wristwatches. In 1905, the company changed its name to Eterna.

In 1932, Eterna set up a subsidiary company, ETA SA, which made movements for itself and other Swiss watch companies

In 1948, Eterna created the Eterna-Matic automatic an advanced self-winding movement. Five ball bearings were placed in such a way as to make the movement very efficient. In 1948 Eterna used the five-ball arrangement as its corporate logo.

In 1999, Eterna produced a series of watches marketed under the Porsche Design label. Porsche Design sold Eterna to International Volant Ltd, a subsidiary of China Haidian in June 2012. China Haidian was later renamed in 2014 to Citychamp Watch & Jewellery Group Limited where they continue to own Eterna.