Brand Directory: Dreyfuss & Co.
Rotary Watches Ltd was founded in 1895 in the town of La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss. During the 1920s family members, Georges and Sylvain Dreyfuss imported Rotary watches to Britain, which soon became their most profitable market. René Dreyfuss established Dreyfuss Fils in 1925, which later became Dreyfuss & Co. and produced traditional watches for many years. In 1974 René decided to retire, closing the company's doors for the last time. In 2005, Robert Dreyfuss, who is the great-grandson of Moise Dreyfuss reestablished the Dreyfuss & Co. brand incorporating vintage design cues first created by René . All their watches are hand-made in Switzerland and individually numbered.