Brand Directory: Dennison

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In 2010 the famous Dennison Trademark was once again registered in England.

The company was originally founded by AARON LUFKIN DENNISON who owned Waltham Watch Co. in the US. Later moving to Switzerland where he helped found International Watch Co (IWC) in 1863. Later in 1871, he moved to England where he founded Dennison, Wigley & Company producing high-quality watch cases. In 1895 he passed away leaving the company to his son Franklin who established Dennison Watch Case Co. Ltd in 1905. Over the years they have worked with many brands producing high-quality watch cases such as Rolex, Tudor, Omega, Longines, IWC, Jaeger-LeCoultre, Zenith, Smiths, J.W.Benson & Garrard. Famously worn by Sir Edmund Hilary when he successfully summitted Everest in 1953 wearing a Smiths inside a Dennison Aquatite case.


In 2015 fifty years after stopping production, they created their first watches and cases. To test their endurance a British mountaineer Jon Gupta has been wearing a prototype of the DENC053 in the snowy Alps, he asked Dennison to engrave his blood group on the side of the watch in case of an emergency