Brand Directory: Bulova

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Bulova Company was founded in 1875 by Joseph Bulova. Based in New York, they moved to 580 Fifth Avenue in 1920. In 1923 Bulova Watch Inc was introduced. 1927, on the rooftop of 580 Fifth Avenue, he set up an observatory to be able to precisely determine the universal time.

In 1941, Joseph Bulova decided to increase his companies reach by utilising television advertising, producing the world’s first television advert. It was the first time that commercial advertising was allowed on US television.

He developed standardised watch production and was the first to create a fully electronic watch using tuning-fork technology. Bulova has collaborated with many people and organisations including  Lindbergh and NASA. During the very first moonwalk, a Bulova timer was placed in the sea of tranquillity. The company was bought by Japan’s Citizen Watch Company in 2008.


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