Brand Directory: Breitling

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Breitling was established in 1884 by Leon Breitling in the Swiss Jura Mountains. In 1915 Gaston Breitling introduced a pusher at 2 o’clock to start, stop and reset the chronograph. Leon later moved the reset to a pusher at 4 o’clock. During 1939 Breitling shipped a huge quantity of chronographs to the Royal Air Force. 

During the war with Germany surrounding Switzerland Leon and some friends created a makeshift runway near their factory. Planes would use the car's headlights as a guide to land. Once on the ground, they were quickly loaded, taking off before the Germans knew what's going on.

They introduced the “Navitimer” a navigation computer in 1952 used to calculate a flight plan. In 1969 they collaborated with Heuer, Burne, and Dubois-Depraz on a top-secret project called Project 99. Together they developed one of the first self-winding chronograph movements. Breitling stands for high precision, outstanding performance, and functionality. During the early days of space exploration, Lt. Commander Scott Carpenter went around the earth three times whilst wearing a modified Navitimer. In 2017 they were sold to CVC Capital Partners, Europe's largest private equity firm.


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