Brand Directory: Baylor

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Baylor is a brand name given to watches manufactured in Switzerland by Heuer for Zales, a Dallas jewellery company. Baylor was named after an American University in Waco, Texas. Baylor-branded watches used many of the same parts as the Heuer Autavia and Carreras of the late 1960s. It is rumoured that when Heuer concentrated production towards Automatic chronographs, Zales bought many of the manual chronograph parts for pennies on the dollar.


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