Brand Directory: Baume & Mercier
Baume & Mercier was founded in 1830. By brothers Louis-Victor and Célestin Baume, they opened a watch dealership in Les Bois, a village in the Swiss Jura. Opening an office in London they expanded quickly, winning several awards and gaining a reputation for excellence. William Baume joined forces with Paul Mercier and founded Baume & Mercier, Genève, in 1918. In 1988, the firm joined the Vendôme group, now Richemont.