Brand Directory: Avia Watch Company
Avia watch company was founded in 1887 by H. V. Degoumois in La Chaux de Fonds, Switzerland. During the 1950s and 60s, Avia was well known for its variety of mechanical watches. Including sports chronographs. Avia became part of a 6 watch manufacturer consortium in 1968, including Invicta and Sandoz, and it was this consortium that developed the very first quartz digital watch having an LCD display. This new watch appeared for the first time on 6 March 1972 at the Basel watch fair. In 2001 the Fossil Group purchased Avia and is still producing watches today.