Not only is this the first Zodiac in the store it is my first Zodiac in hand ever! It is one of those brands that slips past most of us watch guys and gals, not too sure why but it does. But wow, after having this in hand it definitely should not be passing anyone by! The quality and finish is comparable easily to the likes of Longines, Oris and many others! And price wise it competes so easily with them! Seriously unique design which is true to it's heritage, pick this up whilst it lasts!