The Seiko Lord Matic began life in 1968 and was in production until the mid-’70s, as the successor to the Seiko Lord Marvel line. It introduced a new and improved sophisticated automatic movement, coupled with higher quality case design and finishing. Positioned for the working middle class, it was considered the mid-tier offering at that time, just under Grand Seiko and King Seiko. Advertisements back then showed how Seiko positioned Lord Matic watches for aspiring “men on the way to the top.” The Suwa Seikosha factory created those with the 5600-series movements while the Daini Seikosha factory made the 5100-series and the 5200-series. The Lord Matic line was discontinued circa 1975.
Our 1974 Lord Matic has a 37mm tonneau-styled case with polished and brushed surfaces that transition with crisp lines, elegantly tapering to the integrated lugs. At 41mm lug to lug length the watch sits comfortably on the wrist. A beveled bezel supports a faceted crystal that catches the light in a mesmerising way. The deep emerald green dial is stunning going from almost black to a lighter green in the center, combined with the faceted crystal it plays with the light as it sparkles broad gold coloured indexes deeply beveled marking the hours. At 3 o’clock a day date, we have English/Kanji. Golden broad baton hands are complemented with a sweeping center seconds hand. On the reverse a screw-down case back. Inside an Automatic Seiko Cal. 5606, 25 Jewels, 21,600 beats per hour. Fitted on its original integrated bracelet with signed folding clasp. Inside the bracelet, you still have the original instructions on how to remove the bracelet pins when sizing it.
Points of Mention
This watch is sold with its original period correct Seiko box but has no original Seiko paperwork. The watch comes paired on its original Seiko signed integrated bracelet with spare links, there is the original sticker still present on clasp too as photographed. This watch was from Circa. March 1974 and therefore has signs of wear, the faceted crystal is the original hardlex it came on and therefore cannot be polished and sourcing these crystals is near impossible so I decided to keep the original crystal on with a few marks. The watch comes with our 12-Months NON-Waterproof warranty.
Take a look at that dial! It's like a melting Emerald, its truly spectacular and beautiful, I could look at it all day! Then attach it with that faceted crystal, it takes up another notch... Then the case and bracelet, how comfortable and well designed? And it comes with its box... I'll just leave all that there. It's amazing, simple.