Formerly known as the La Generale Watch Co. it was founded by Louis Brandt in La Chaux-de-Fonds in 1848. In 1903 they renamed the company Omega until 1982 when they officially changed their name to Omega SA. They are part of the Swiss Swatch Group.
Omega first applied "Genève" to its 30mm dress watch dials in 1953. This was to celebrate records set by their watches at the Geneva Observatory. By 1967 the name was put on many more models. They used the same high-quality movements as found in the Seamaster and Dynamic models. Omega targeted the "Genève" towards the younger generation by using textured dials and represented a more value-orientated range. The Calvin factory in Geneva closed in 1972 and the name "Genève" finally disappeared on their dials in 1979. During this period the "Genève" models accounted for 60% of all Omega sales.
Our 1974 Omega "Genève" has a 36mm stainless steel case with a satin-brushed finish with rounded lugs that fit the integrated bracelet perfectly. On the right side sits a signed crown. The polished bezel holds a raised flat crystal that protects a silver sunray textured dial. The applied chamfered edged indexes have a lume pip indicating the hours. Chamfered edges on its hands have lume infill. Complemented with a needle sweeping seconds hand. At 3 o’clock a date window. Text is minimal with Omega, Automatic, and "Genève". On the reverse a screw-down case back with the Omega engraved into the center. Inside we have an Automatic Omega Cal. 1012, 23 Jewels, 28,800 beats per hour. Has hacking and quick set date functions for your convenience. Fitted on its original integrated Omega bracelet with a satin-brushed finish and a signed folding clasp with micro-adjustments to fit your wrist perfectly.
Points of Mention
This watch is sold as "Watch Only" and therefore comes with no original Omega box or Omega paperwork. The watch comes paired on its original Omega bracelet with its original Omega clasp. The watch is from Circa. 1974 and is in worn, vintage condition but overall very good as you can see from the photos. The watch comes with our 12-Months NON-Waterproof Warranty.
Another one that sold before it even hit the website and rightfully so. I always have a large number of collectors wanting these integrated Omegas, so if you have to sell, contact me today!