Formerly known as the La Generale Watch Co. Founded by Louis Brandt in La Chaux-de-Fonds in 1848. In 1903 they renamed the company Omega until 1982 when they officially changed their name to Omega SA. They are part of the Swiss Swatch Group.
Omega first applied "Genève" to its 30mm dress watch dials in 1953. This was to celebrate records set by their watches at the Geneva Observatory. By 1967 the name was put on many more models. They used the same high-quality movements as found in the Seamaster and Dynamic models. Omega targeted the "Genève" towards the younger generation by using textured dials and represented a more value-orientated range. The Calvin factory in Geneva closed in 1972 and the name "Genève" finally disappeared on their dials in 1979. During this period the "Genève" models accounted for 60% of all Omega sales.
The Omega Genève Dynamic was introduced in 1967 and launched in 1968. Raymond Thévenaz designed the collection. Dynamic, refers to the unique shape of the case, after an in-depth study of the way a watch sits on a wrist. The Dynamic line became a success and went on for a number of years. The unique case shape is an ellipse, though the dial and the movement are round. Fernando Fontana (Sesto Calende), an Italian case maker, designed and produced this case for Omega.
Here we have an Omega Geneve Dynamic with a 41mm stainless steel ellipse (UFO) shape case. At 37mm lug to lug and a thickness of 11mm you can be sure of a comfortable fit. The case is a monocoque (coque in French means hull) case design, made from a solid piece of brushed stainless steel, access to the movement is by removing the crystal with a special tool. On the right side, a signed recessed crown. A domed Omega crystal sits above a black textured dial that has even patina to a subtle brown. An outer minute track is precisely printed. Steel applied baton indexes mark the hours, at 3 o’clock a date window. Baton hands with luminescence infill complemented by an orange center seconds hand. On the reverse, a screw back that holds only the strap in place, as you take the movement out from the front. Inside an Automatic Omega Cal. 565, 24 jewels, 19,800 beats per hour. The quickset date is done by repeatedly pulling the crown. The watch comes fitted with a leather reproduction strap and buckle.
Points of Mention
This watch is sold as "Watch Only" and therefore comes with no original Omega box or paperwork. The watch comes paired with an aftermarket/reproduction Omega strap with a reproduction Omega buckle. The watch is from Circa. 1968 and is sold in worn, vintage condition, but overall fair condition as you can see. The watch comes with our 12-Months NON-Waterproof Warranty.
I have always been a big fan of the Dynamic, I even own a variation of this model with a Chronostop feature! The unapologetic 1970s design is what Omega, along with a handful of other brands, really got so right! I wonder whether it had something to do with the fact they were so heavily involved in the most influential period in history with the moonlanding? Either way, it's incredible!