In 1946, from St John Street in London's Clerkenwell district, Asher and Rebecca Loftus established Accurist. Their watches were made entirely from Swiss components; that guaranteed quality, which coupled with competitive pricing helped establish their reputation for value. Innovation was important to them such as the introduction of the Accurist 21 Jewels this was the first watch to promote the 21 Jewel lever movement and to promote this fact they also became the first watch company to use television for their advertising campaign. Richard Loftus, soon after finishing University, created a range of watches that revolutionized the watch market worldwide. Soon Accurist's watches were seen on the wrists of the famous and fashionable: with the likes of Princess Anne, The Beatles, and Twiggy wearing them. Their large brightly coloured watches became as famous as the mini skirt, Carnaby Street, and London in the swinging '60s.
This 38mm Accurist Shockmaster Chronograph encapsulates its design philosophy. A stainless steel tonneau shape with a subtle curve and crisp lines separating the polished and brushed surfaces. Chronograph pushers and large crown reside down the right side. Its dial has a white outer track with red five-minute markers, applied steel chamfered indexes mark the hours complete with a lume pip. The matte black dial has 2 white registers with concentric circles, a 30 minute at 3 o’clock, and a continuous 60 seconds at 9 o’clock. Thin pencil hands have lume infill while the chronograph seconds is bright red which works perfectly with the red accents on the dial. Its symmetry is helped by them using a red crosshair on the dial. Its screw-down case back has the watch details etched into it. Inside a Manually Wound Landeron 248, 17 jewels, 18,000 beats per hour. The was comes fitted on an 18mm leather strap.
Points of Mention
This watch is sold as "Watch Only" and therefore comes with no original Accurist box or paperwork. The watch comes paired on a well-suited leather strap. The watch is from Circa. Late 1960s and is sold in worn, vintage condition with signs of wear and age throughout, but overall very fair and original condition for its age. The watch comes with our 12-Months NON-Waterproof Warranty.