The Maurice Lacroix brand was launched in 1975 by Desco von Schulthess in Zurich. Desco, founded in 1889 is better known for its Silk trade business. They branched out in the luxury watch market in 1946 representing brands including Heuer and Jaeger-LeCoultre. Desco was integrated into the DKSH Group in 2008 when the group took over the majority shareholding of Maurice Lacroix and its watch manufacturing facility in Canton Jura.
Maurice Lacroix has always been a young orientated company with its ability to create interesting timepieces. In 2014 at BaselWorld, the Swiss brand released the Masterpiece Gravity limited to just 250 pieces. Featuring a POWERLITE® case which is a new alloy that combines five different elements: aluminum, magnesium, titanium, zirconium, and ceramic and is exclusive to Maurice Lacroix. Although these elements each have their individual weaknesses, together they form an alloy with unique properties: Powerlite® is twice as light as steel, yet twice as hard! The 43mm case is expertly polished and brushed. Its thin bezel holds the domed sapphire crystal AR coated that provides a window into the incredible dial. Made up of an off-centered white lacquered dial at 2 o’clock, with a blue minute track and Roman numeral indexes, yellow gold plated hands are complemented by another sub-second dial at 4 o’clock 60-second numerals and gold plated hands. You can see the exquisite finishing on the Main plate with colimaçon (spiral pattern), while other bridges are sandblasted and brushed. On show the beating heart of the watch between 6 and 8 o’clock. It was the very first movement to feature a full silicium assortment and oscillator. It is a glass-like substance and 3 times lighter than steel, does not require frequent lubrication. This low mass means that it is very accurate, on the reverse we have an exhibition sapphire crystal showcasing the continued excellent Grand colimaçon Côtes de Genève finishing. The movement featured is an inhouse Automatic Manufacture ML230 35 Jewels 18,000 Beats per hour. They have minimised the number of components to 188, avoiding unnecessary parts and, by default, providing a clean appearance and enhanced reliability. Fitted on a 21mm Crocodile black strap with signed folding clasp.
Points of Mention
This watch is sold with its original Maurice Lacroix box and Maurice Lacroix paperwork. The watch comes paired on an original Maurice Lacroix strap with the original Maurice Lacroix signed buckle, included is also another Maurice Lacroix strap and deployment buckle. The watch is from February 2016 and is in as close to the unworn condition as you can get, you can see from the photos. Only signs of wear are to the strap where the watch has been in the box. The watch is running fantastic as you would expect and comes with our 12-Months NON-Waterproof Warranty.
Maurice Lacroix has always been a brand I've been very aware of but very rarely get the opportunity with them hands-on, nevermind the chance to sell them! Once this watch arrived and was on the wrist, I can safely say it shocked me! Truly this watch to me is a far more affordable crazy looking watch like what MB&F or Breguet would provide. The build quality is fantastic and the level of finishing is phenomenal, as you can clearly see from the macro photos, this watch begs to be photographed.