Edouard Heuer (1840-1892) established Uhrenmanufaktur Heuer AG in St-Imier in Switzerland. He was just 20 years old. He was the son of a shoemaker, he started his apprenticeship as a watchmaker at the age of 14. In 1892, Edouard patented his first chronograph, showing it one year later at the Amsterdam International Exhibition. Edouard's sons, Jules-Edouard and Charles-Auguste took over the company when he died in 1892. Designing the first dashboard chronograph in 1911 for use in automobiles and aircraft, the patented "Time of Trip". In 1933, Heuer designed the highly successful AUTAVIA, a dash counter for racing cars, boats, and aircraft. Its name is derived from AUTomobile and AVIAtion, later used in the 1960s as a wrist chronograph. During the 1940s US President, General Eisenhower bought a Heuer chronograph ref. 2447 with a steel case in 1945. Harry Truman, the 33rd president of the United States, wore a Heuer triple calendar chronograph in gold ref. 2558 in 1947. In 1961, Jack Heuer created a new wrist chronograph with a turning bezel, which was a first for the Swiss brand. He named it “Autavia”, taken from the 1933 watch.
In June 1985, Heuer sold the company to a Saudi business group called TAG (the acronym for Techniques d’Avant Garde) owned by Akram Ojjeh, a Saudi businessman who was considered to be one of the richest men in the world. Once completed, the company formally changed its name from Heuer to TAG Heuer starting from January 1st, 1986.
Here we have a 2014 TAG Heuer Carrera 1887 CAR2111-3 with a 40.5mm high polished stainless steel case. The chamfered lugs have a lug to lug length of 49mm and a thickness of 16mm giving the watch an excellent wrist presence. On the right side, you have chronograph pushers and a signed crown in the center. A thick fixed polished bezel holds a flat sapphire crystal above a silver dial. An inner Tachymeter chapter ring surrounds the applied polished baton indexes marking the hours. At 6 o’clock a recessed 12-hour register with a date window. At 12 o’clock a recessed 30-minute register and finally at 9 o’clock a small seconds register. Text is precisely printed with an applied Tag Heuer motif at 3 o’clock. Slender stainless steel sword hands have lume infill tips. A fine tapered chronograph hand completes this striking dial. On the reverse, an exhibition screw-down case back. Inside the iconic column-wheel chronograph, Automatic TAG Heuer Cal. 1887, 37 jewels, 28,800 beats per hour. The Cal.1887 celebrates the time when Mr. Edouard Heuer produced his very first movement with an oscillating pinion, with fewer components it increased its accuracy. Released in 2009 it is their fifth in-house movement. The watch comes fitted on its 20mm leather strap with a signed deployment clasp and also comes with its Tag Heuer presentation box and papers.
Points of Mention
This watch is sold with its original TAG Heuer box and paperwork. The watch comes paired with its original Tag Heuer leather strap and signed deployment buckle. The watch is from November 2014 and is sold in worn condition, however, the watch has received a full polish and looks as good as new now. The watch comes with our 12-Months NON-Waterproof Warranty.