1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
Ref: 2766-1

1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
1954 Omega Seamaster "Turler" Bumper Automatic 34mm 2766-1
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Reference : 2766-1
Movement : Bumper Automatic Omega Cal. 354
Age : 1951/1960
Specific Age : Circa. 1954
Case Size : 34mm
Case Thickness : 10.5mm
Lug to Lug : 42mm
Lugs :
Condition :
Box & Papers :
Case Material :
Stainless Steel & Gold-Capped
Warranty :
 12-Months NON-Waterproof Warranty
The wrist model's wrist size is 7inch

Points of Mention

This watch is sold as “Watch Only” and therefore comes with no Omega box or Omega paperwork. The watch comes paired with a well-suited 18mm aftermarket leather strap and aftermarket pin buckle. The watch is from Circa. 1954 and is in worn vintage condition, but overall fair as you can see, the dial has a pleasing vintage patina. The watch comes with our 12-Months NON-Waterproof Warranty.

For more photos see here - https://drive.google.com/drive/folders/1WWMp-SNlgjhTdNfMY-C-UupNhEfjmh9e?usp=drive_link

4K YouTube video, skip to 17:31 - https://youtu.be/Y8FRsGBEwzs

The Watch

Here we have a 1954 Omega Seamaster "Turler" Bumper Automatic 2766-1 with a 34mm Gold Capped, which means a thick layer of Gold has been mechanically heated and applied in layers on top of the stainless steel case, the gentle curve over your wrist leads to thick tapered lugs, and a lug-to-lug length of 42mm and a case thickness of 10.5mm ensures a comfortable fit. On the right side is a signed crown, a fine smooth bezel holds a domed crystal above a two-tone sector dial. Applied Gold-toned faceted dagger and 12, 3, 6 and 9 indexes marking the hours surround an inner minute track, elegant Gold-toned Dauphine hands sit majestically in the centre complemented by a tapered seconds hand, as you rotate your wrist they play with the light in a magical way, at 12 o’clock we have the applied Omega motif “Automatic” “TURLER” printed underneath and at 6 o'clock “Seamaster” completes this striking retail branded timepiece. Turler is a retail company founded by the brothers César Alexander and Jean Henri Türler in 1883 in Bielle, Switzerland. In 1907, they opened their first store and over the years, they have established relationships with many renowned brands, including IWC, Jaeger-LeCoultre, Universal Geneve, Blancpain, and Omega. By proudly displaying their brand name on the watch dial, they have solidified their strong relationship with these brands and ensured quality assurance. On the reverse a snap-off case back, inside a bumper automatic Omega Cal. 354, 17 jewels, 19,800 beats per hour, this movement was in production from 1952 until 1955, using the movement of your arm the rotor “Bumps” backwards and forwards into springs at either end of its rotation which in turn winds the mainspring and was an early form of the later designed automatic that used a much more efficient full rotor system. The watch comes paired with a well-suited 18mm aftermarket leather strap and aftermarket pin buckle.

Personal Note

It's getting harder and harder to find great vintage Omega Seamasters, which is why when a double-signed beautiful example comes your way, you have to take it! This 1954 Omega Seamaster "Turler" Bumper Automatic is in the wonderful 34mm case, reference 2766-1, and wears perfectly! I highly recommend booking an appointment and trying on these 34mm references before ruling them out completely, you'd be surprised at the wrist presence these beefy lugs provide!

The Brand

Formerly known as the La Generale Watch Co. in 1848 founded by Louis Brandt in La Chaux-de-Fonds. When he died in 1879, his sons carried on his dream. In 1880 they moved to 96 Rue Jakob-Stampfli where they remain today. The brothers produced their first mass-produced calibre, the Labrador In 1885. Just a few years later in 1892, they produced the first minute-repeater. In 1903 they renamed the company Omega until 1982 when they officially changed their name to Omega SA. During WW1 Omega watches were used as official timekeepers for the Royal Flying Corps and the US Army. In 1930, Omega and Tissot merged together to form Société Suisse pour l'Industrie Horlogère (SSIH) In 1931, another group was formed - Allgemeine Schweizerische Uhrenindustrie AG (ASUAG). Where SSIH was primarily French-speaking, ASUAG was founded by the more German-speaking members of the Swiss watch industry. In 1948 they introduced the first edition of one of its most symbolic watches: the Seamaster. Omega first introduced the Constellation in 1952. At the time it was Omega's flagship timepiece. The first models had a Cal. 354 bumper movement in them. Later in 1955, Omega introduced the Automatic Cal. 50x, followed in 1959 by the Cal.55x (no date) and 56x (date) versions. Many of the Constellations came with pie-pan dials, diamond indexes, and fancy lug configurations. All the gold Constellations of that time have the Observatory of Geneva's hand engraved on the back. The stainless steel and stainless steel/gold versions had a gold medallion on the back with the Observatory of Geneva. The eight stars above the Observatory stand for the many exploits of Omega in the world Chronometer competition. Celebrating the fact that all Constellations are Chronometer Certified. In 1962, when astronaut Wally Schirra wore a Speedmaster on his Mercury Sigma 7 Mission, making it the first Omega watch to enter space. After rigorous tests, NASA used Omega for all their Apollo missions including the 1969 Moon landing of Apollo 11. Today Omega is still an astronaut's first choice. In 1969, President Nixon famously said it was “too valuable” and turned down the first-ever all-gold Speedmaster Professional Deluxe. As a response to the ever-growing threat of electronic watches to the manufacturers of mechanical watches, Omega and many Swiss brands such as Rolex and Patek Philippe formed Centre Electronique Horologer (CEH). Prototypes began to appear in 1967 with their production starting in 1968. Then In 1972, Omega introduced the reference, 198.030, which included the Omega calibre 1250, a ‘tuning-fork electronic movement which was made under licence from Bulova. Later we saw a merger of SSIH and ASUAG into SMH, or Société de Microélectronique et d’Horlogerie. This merger took place in 1983. In 1992, the company acquired Blancpain, and in 1998 it officially rebranded itself from SMH to the Swatch Group. Then, in 1999, they purchased and integrated Breguet into the Swatch Group.